Category: social media

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To brand or not to brand…it’s not even a question.

Recently, a new author approached us and told us that they were completely lost after being told they needed to establish a brand – they’d spent months and months looking at all of the studies of how to be an author. It talked about leveraging thousands of people on a list, pre-launching your pre-orders and propelling them into the charts using your following, and only using social media to buy advertising. Your brand is how...

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We’re back… :)

Well, the team have spoken, we’re updating the site, and there’s a lot of fun changes coming up.I thought today though, I’d share some of our best bits on the site. Resources for miles At the core of things at the Indie Author Group is our mission statement. Both Valerie Douglas and I felt, early on, supported by the rest of the team, that a safe space to get advice as an indie author. We...

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Happy 9th Birthday IAG!

Happy birthday to the Indie Author Group. Founded just as the trend of self-publishing took off by Valerie Douglas, and her co-founder Kai Viola, we are a vibrant team of writers and artists that look after one of the oldest communities for self-publishing and hybrid publishing on the Facebook.It’s our birthday today! We’ll be celebrating next week though, so watch the blog, group and page! (or the blog page!)To celebrate our 9th birthday, we’ll be...

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The Myth of Reviews and Sales

A lot of people will tell you that book reviews determine whether a book sells or not, that reviews with four or five stars sell books. While reviews help, that’s not what sells a book. What sells a book is good writing. A storyline that captures their imagination, characters readers care about – heroes they want to root for and villains they understand. (Even the villain wants to be the hero of his own story.) It’s really...

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How and why to use Paper.li

For those who aren’t familiar with Paper.li it’s essentially a ‘newspaper’ about whatever you want to share and it’s easy to use. Simply go to the site and sign up. There are two versions – free and paid. (More on that later.) Give it a title but think long and hard before choosing one. Don’t make the common mistake of naming it ‘YourName, Author‘ or ‘RomanticTitle Series‘, because using your author name is a giveaway for ‘buy my book’...

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We’re back! A new look, a new set of blogs and looking forward….

Happy birthday Indie Author Group! When Valerie and I started talking about the changes on the site, we realized that we were rapidly approaching seven years as a group.  Seven years is incredible! And we got to talking about how many changes we’ve seen the community undergo, and how much we’ve looked at in the last few years, because we share everything we’ve learned as we learn it.  And then we got to thinking how...

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KDP Select and Instafreebie – a caution

I’ve been talking to people a lot about the new promotional methods out there while we revamp the blog (you’ll notice that all bar a few articles are still up on the site for now – they need updating, to the point that we’re actually setting up some new projects and doing something new for […]

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My experience with Twitter Ads

At the end of 2015 I had the idea to experiment with Twitter’s advertisement machine. It’s easy to find: http://ads.twitter.com. You sign in with your twitter account and there’s where you start. You can set up all kinds of campaigns. I wanted one that got more traffic to my website so I went for that. (You can go into the ads site and look around without spending a penny if you’re curious.) I set up...

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Pinterest for Writers

First, remember that Pinterest is not a promotion or sale site, it’s simply another social media site except that it’s geared around pictures. For a writer, a Pinterest page allows readers to get to know the writer as a person, as well as your work. Your goal with Pinterest is to engage readers. So, with that in mind: Create a Pinterest page for you as a writer. Not your book or books, but something like John...

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***NEW*** Join us for some cool classes!

This year, the Indie Author Group is launching some classes to support writers.  We’re doing two trial ones in February, which you can read about below, and then if all goes well, we’ll run other classes as needed.  We’re charging under $10 for each class to ensure that people actually take part in the classes, and there will be resources and lessons, chats and a forum.  Everything runs on Moodle. The nitty gritty of the...