Indie Author Group

Category: January

  • To brand or not to brand…it’s not even a question.

    To brand or not to brand…it’s not even a question.

    Recently, a new author approached us and told us that they were completely lost after being told they needed to establish a brand – they’d spent months and months looking at all of the studies of how to be an author. It talked about leveraging thousands of people on a list, pre-launching your pre-orders and propelling them into the charts using your following, and only using social media to buy advertising. Your brand is how your readers perceive you, you can’t control that, don’t even try. (I have to emphasize, if this is taken out of context, I DO NOT agree with this!).
    Oh…and engage, engage, engage. Even on reviews.

    None of this is good advice, not in my opinion.

    There is no question that you need to brand

    Brand isn’t a maybe if you’re an author. Your brand isn’t something that others shape either – it’s your individual and unique stamp. Your garuantee of quality. YOUR reputation in the reading community. So your brand should be something that’s not only carefully cultivated, but carefully considered.

    Many authors start after they’ve launched books, and that’s ok, but it really is best to get started as soon as you commit to the idea of being a published author. The longer you have to develop a cohesive brand, and start impressing people with that brand, so they link to your books via your brand.

    So….what’s my brand?

    Brand is complicated, but you can make it easier by breaking it down into what you consider essential, what you consider to be secondary, and what you consider to be not essential. And a lot of that does come down to where (a) you are comfortable, and (b) where your readers are. Balancing both allows you to decide where to work on your brand.

    What options do I have?

    We’ll be talking about it in the coming weeks and months, but anywhere readers gather is potentially a place to hang out. But brand isn’t (just) advertising – in fact, in my opinion, advertising is only a small part of it. I believe the key to brand is authenticity.. It’s interaction. One of the major rules that we absolutely stick by on the Indie Author Group is that we follow the *social* in Social Media. Readers might remember things they’ve seen over and over again, and while brand and consistency is about memorability, would you rather be remembered because all you’ve done is talk about your books, or beacuse you’ve given back to the community. I’d prefer the latter, wouldn’t you?

    Platforms

    We’ll be talking platforms in the coming weeks, but myself? I focus (in order) on:
    My own blogs, my own newsletter, guest posting, support groups on Facebook, my own groups on Facebook, Twitter, Instagram, Bookbub, Goodreads. I keep an eye on other places too, but that’s my order. Your milage may vary, and before I set up my own sites, I was a lot more active on places like Facebook and Twitter.

    So….think about where your readers and genre are, and where you’re happiest, and build your community. Use sites that aren’t fully in your control to funnel people back to your own blog, and share items that you create.
    And it’s not to say ‘don’t talk about your work’. Just keep it proportional.

    And remember – we’re a community. Your brand should always reflect generosity. Share others, support others, write up the things you’ve learned and pay it forward. Your brand is something that will live with your pen name, always, so you can create something amazing, lasting and incredible, simply by building what you need from your community, and designing support for those around you. That’s the brand we’ve tried to build with IAG, and the brand all of the team of moderators and regulars believe in. And you’re welcome to come enjoy that brand, and learn from us too.

    Next week, I’ll talk about options for blogging – if you’ve got questions, let me know!

    Pin me!
  • To goal or not to goal?

    To goal or not to goal?

    Hi guys! It’s a whole new year, and we’re planning all sorts of good things for you, but today, I wanted to touch on goals.

    Back to…

    Today seems to be the day for us to all be back at ‘work/writing/life’. The holidays, however, they were, are over and I’m on the fence about whether to goal or not to goal. I do, but I know others on the team don’t, so I thought I’d talk about how I’m organising my year, and if you’d like to share yours in the comments I’d love to hear from you!

    Back to life, back to reality

    Well, sort of. It’s pretty much a well-known fact that I live in a world of my own.  It’s a nice world, if a touch grim sometimes (though, like many people my post-apocalyptic game is way down), but I’m hoping to find my way back to my main world. I’m sure I will, but I’m working really hard on planning books and re-releasing.  I’m in an odd place as a writer – my backlist has completely expired back to me and I can choose to reboot everything, so the options really are endless for me.  But I’m also starting a brand new pen name, so I’ll be working as a new author, and building up from my actual platform too. So, this year, I’ll be sharing a lot of everything that I’m learning.  In fact, this month, I’m starting with newsletters. I do have goals too, but I’m trying hard to actually pin them SMART format.  Tying that to an ROI to boot is really difficult, especially when it’s something that’s not measurable by numbers, but I think if you set goals for yourself, you’ve got to find a way to measure them.

    Planning in my me-time

    The mistake I made last year was not planning some me time – I always told myself that I’d take my time off, but one thing or another came out, and even with everything that’s gone on in the last year – in fact, possibly because of it in some ways – I didn’t really take care of myself properly.  I’ve got meditation apps, and things to help me sleep, and I’ve still completely failed on that front.  Which is the last lesson thing I wanted to touch on – I’ve been seeing people talk about goals in terms of ‘I failed so…’ YOU DID NOT FAIL! (sorry, I didn’t mean to yell, but seriously).
    The dichotomy in the author community is writing *is* lonely, but then again, it isn’t.  We’ve got access to so many communities, but that leaves us open to so much, from poor influences that can throw us off, to seeing people where we want to be and feeling bad, to feeling intimidated and upset when things go badly.  And the thing is, even if we’ve put out lots, won awards, had a good time with people, we always seem to focus on the negative, so if you’re not setting goals, please take one thing from this post, and just think about the good, not the bad.  It’s important to focus on the good, always. That’s how we get through. We’ll be talking about SMART later this week again, and newsletters for the next little while so if you’ve got anything you’d like to share, then hit the comments.  Questions and requests, comments! And welcome to 2021.  No resolutions from me, but I do want to rock it, in any way I can, and know that with the community that IAG is, we can do almost anything. See you Saturday!
  • How the three laws of robotics apply to writing and planning

    How the three laws of robotics apply to writing and planning

    Today is National Sci-Fi day, and while we’re not on Sci-fi this month (that’s later in the year) as our featured support genre, for advice Mondays, I thought I’d share a bit of a thought experiment.

    First though…

    Today would be Issac’s 100th birthday, and there’s little denying the impact he had on the world of sci-fi and writing. But the thing that always stuck with me the most was his three laws of robotics.

    The three laws

    (from Gismodo, who cites his story Runaround)

    1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.

    2. A robot must obey the orders given to it by human beings, except where such orders would conflict with the First Law.

    3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.

    Issac Asimov

    Later, Asimov added a fourth, or zeroth law, that preceded the others in terms of priority:

    0. A robot may not harm humanity, or, by inaction, allow humanity to come to harm.

    Issac Assimov

    I have many theories on AI, given I’m eventually doing a Ph.D. on it (hence the combined STEM degree now), but I’m not going to address the fallacies and intricacies of why the three laws (and the additional zero law, which is almost the same, but not quite, as law 1) fail and cause problems. If you want to know why there’s a plethora of books out there exploring that and similar issues.

    No, instead, I wanted to talk about how the three laws apply to writing.

    But I’m not a robot…

    As you’re quite right to observe, it’s highly unlikely that you are a robot. You might be, but then, that opens up questions, again, not for a writers’ blog. But when you look at the three laws of robotics and change the context to writing, something interesting happens.

    1. An author may not injure a human being or, through inaction, allow a human being to come to harm.
      I would argue this is common decency, but when there’s little of each online, it’s a good thing to bear in mind. It goes into a slightly broader concept though.
      While there’s no admonition to not harm our characters (cause we might), there is a duty in every community for the weakest to be cared for by the stronger. Writing is not a zero-sum game, so, if anything, I’d argue the first of the Writer’s three laws is that we need to work to prevent bullying. As we watch the mess with the RWA unfold and look back on Cockygate, I wonder why it isn’t a credo adopted by more.
      Beyond that, it also tells you not to hurt yourself. Planning and self-care are critical.
    2. An author must obey the rules of its community, except where such orders would conflict with the First Law.
      I think the easiest way to explain this one is 1) Don’t pick on someone for upholding rules on a group, even if you personally think they’re not fair. It’s their group, you agreed and continue to agree when you joined, and to be frank, bullying a moderator is something that we’re going zero tolerance on – and that includes if we *hear* of it from a friend that’s a mod. Beyond that, mob mentality is dangerous online – there’s a difference between defending the downtrodden and forming a lynching mob, and I think this law aptly states that. If an author is unhappy with a review and asks their tribe to retaliate, maybe question the worth of that tribe, and the person leading it?
    3. An author must protect its own existence as long as such protection does not conflict with the First or Second Law.
      Ah, you may say, doesn’t that mean if I don’t agree with people, I get to retaliate?
      Nope.
      You need to protect *your own existence*. What Jilly, Bob or Timmy does, as long as it’s not hurting you, isn’t important to you. I’m actually interpreting this one to be ‘don’t compare yourself to others, someone will get hurt’.

    Law 1, Kindness. Law 2, fair play and Law 3, personal obligation. All three make for the best writers and the best communities. Personal obligation does mean sticking up for the rights of others if you’re sure you should, but it also means accepting that you ‘do you’. One of the hardest lessons I learned last year was that if I’m not careful, I will stay away for too long because I have nothing to give. My personal obligation became to me and only me for a while, and that was ok. But I have an obligation to you guys too. So, Law 3…it could also be read as ‘help yourself, help others’.

    I don’t really agree that the zero law exists in the case of writers, but there is one final one I think all writers need to follow.

    Law 4 – An author must ensure that everything they put out reflects the best of their work and the best of them.
    Each and every one of the team knows     it’s hard to get things done in a budget, and we all sacrifice, but we are calling each and every one of our members to consider their reputations this year. Build good things, save and make things to the best of your ability, and only release books when they are professionally edited, covered and formatted. That way, you’re already ahead of a lot of people out there, who might see your example and follow suit (thereby helping you with the second and third laws ;)).

    Yes, I belabored that one a bit, but I’m sure Asimov would forgive me.

    Do you agree with my three laws of writing? What would you add?

    January is National Braille month.
    Check out January’s Posts to see what we’ve covered.