The Myth of Reviews and Sales

A lot of people will tell you that book reviews determine whether a book sells or not, that reviews with four or five stars sell books. While reviews help, that’s not what sells a book.

What sells a book is good writing. A storyline that captures their imagination, characters readers care about – heroes they want to root for and villains they understand. (Even the villain wants to be the hero of his own story.)

It’s really that simple.

https://insights.bookbub.com/how-readers-discover-new-books-to-buy/

Reviews can help, star ratings can help, but as you can see from the Bookbub graphic here, plot, price, and quality come before ratings and reviews. More importantly, though, not just any reviews, but honest, organic ones – in other words, not family/friends but from other readers. Readers are more likely to buy because a family or friend recommended it, but not a review from yours. (With thanks to Bookbub, see the link attached to the graphic for more information.)

Word of mouth is the best marketing.

Also, see this – https://killzoneblog.com/2018/07/it-helps-if-you-can-write.html

James Scott Bell knows whereof he speaks.

Reviews and stars help, but nothing beats a well-written book.

Update and addendum – Another voice about reviews from our friends at ALLi

Opinion: Why I Don’t Worry About Amazon Reviews

 

 

 

 

Valerie Douglas is a prolific writer and genre-crosser, much to the delight of her fans. She reads and writes classic fantasy, romance, suspense, and as V.J. Devereaux, erotic romance. Who knows what will pop up down the road!

Happily married, she’s companion to two dogs, three cats and an African clawed frog named Hopper who delights in tormenting the cats from his tank.

Valerie Douglas is the co-founder and one of the administrators of the 12,000+ member Indie Author Group – supporting writers around the world.
Visit her blog at Valerie Douglas, Author at Large

2 thoughts on “The Myth of Reviews and Sales

  1. I met one of your mod team/co-founder today at an informal talk at the resort in Punta Cana.
    She spoke very highly of all of you (I really enjoy thrillers, so will be grabbing a copy of Nike’s Wings when I return to Switzerland!).
    She’s even almost convinced me to rejoin Facebook 🙂
    I wish you every luck and if I join up again, your group will be my first stop. I will follow you on Amazon with interest though! Salut!

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