Indie/Self-Publishing 101 – Vendors, Writers, and the Business of Self-Publishing
In the beginning, there were the bards, the storytellers, and the spoken word.
And then, language was written down. Books became rare, hand-copied treasures.
Gutenberg changed that by inventing the printing press.
With the printing press came a new way for storytellers to share their tales. As time went by, multiple venues grew for those stories.
And an industry was born.
Publishers eventually sprung up; businesses who decided what stories would be printed, and then agents who sold those stories to those publishers.
And then, lo, there was self-publishing. First as vanity ‘publishers’ who would take advantage of those who could not pass the publishers’ gatekeepers, to fuel the dreams of those who thought they had wonderful stories to tell and a few who might have had those wonderful stories, filling their garages with their hopes and dreams. Only to watch them turn to dust.
Most, though, still though of traditional publishing as the only legitimate way to publish.
Then came Smashwords offering true self-publishing. However, there was one drawback – one had to read those first books on your computer or laptop. E-readers were few.
Smashwords was followed by Amazon, Apple, and Barnes & Noble, who saw the limitations (and freedom!) of reading on the computer. Thus was born the e-reader in truth as Amazon’s Kindle, the Apple iBook app, the B&N Nook, all of which helped bring about the tablet.
As with all good things, though, times changed. The Nook was the better e-reader at first but B & N wasn’t certain what to do with it or Indie writers and so Amazon came along with the new, improved Kindle. Amazon gave Indie writers a true home. And they all lived happily ever after…or mostly.
Here the fairy tale ends and so it should because it is a fairy tale.
Publishing, whether traditional or self-publishing, is a business like any other. Despite its reputation for being the big, bad wolf of self-publishing, Amazon, like Apple, is a business. But it’s not primarily a self-publisher, any more than Apple is. You could look at Amazon as a mall while Apple is more like an electronics store. Only Smashwords, D2D (Draft to Digital) and Kobo (primarily Canada) are true self-publishers. And what do they owe authors? In truth? Nothing, absolutely nothing. They are ultimately responsible to their customers – readers. All they do is provide authors a venue, a method of getting their work in front of readers, in exchange for a varying portion of the proceeds. That’s it, and nothing more.
Is Amazon sometimes draconian? Yep. They’re a business, and not primarily a self-publishing business. As a business, they owe their customers and only their customers. Like all the other vendors, that’s how they make their money. So, when any supplier pays for reviews – rendering the review process untrustworthy – the company cracks down on reviews. When authors on another site misrepresented the content of their novels and/or had covers that many found too revealing, all but Smashwords cracked down on erotica. When an author gamed the system to make it appear as if they’d sold more books than they had, they started looking at the sales and reviews of other authors.
Did they warn authors they were going to do that? No. Amazon – and other vendors – don’t have to. They are responsible to their customers, not their suppliers. And that’s true across the industry. Despite their avowed democratic and egalitarian outlook, even Smashwords had to bow to their distributors/customers – there are limits to what some distributors will permit when it comes to covers and content. In the one case, a father with his child on his lap looked for books about Daddies – and got an eyeful of content not suitable for small children. All because a few writers decided they didn’t want their books relegated to a separate corner.
Even vendors aren’t pure as the driven snow, though, one particular company colluded with traditional publishers to raise the price of e-books, primarily to cut another company off at the knees. This is why many traditionally published e-books are priced above the cost of paperbacks, even though e-books cost pennies to produce compared to the expense of printing paperbacks.
What do Indie authors owe vendors, whether Amazon, Smashwords, iBooks, B&N, D2D or Kobo? In a lot of ways, they owe everything. Where else can they go to print their novels, their way?
Authors owe an understanding of the rules of the site. They should then follow those rules. If you notice one thing about the example given, it’s that in many cases it was an author or authors who pushed the limits, and a lot of innocent authors who followed the rules paid the price along with them. With hundreds of thousands of new books added every day, sites like Amazon and Apple must rely on their algorithms to detect problems.
How can we decrease the likelihood that we’ll be impacted?
First, read and follow the rules of the site.
Second, get legitimate, organic reviews – not from friends/family, not from review ‘exchanges’, but from sales and ARCs (advance reader/review copies). Third, be professional – have a professional attitude, purchase a professional cover, have your book professionally edited. And, on the be professional front, stop complaining and don’t talk badly about a vendor. What business wants to deal with a vendor who complains about them all the time or talks badly about them in public or social media? If you don’t like them, take your business elsewhere. You might take a pay cut, but you’ll do yourself and the provider a favor.
Oh, and stop complaining about how unfair it all is. It is unfair that a few unscrupulous ‘writers’ created the problem. Go to another site if you don’t like it. Indie writers are a drop in the overall bucket of a vendors offerings, however great some of us think our ‘great American novel is’.
Stop biting the hand that feeds you, or it will stop, and then where will you be? Nowhere. And while you’re at it, you’ll squash the hopes and dreams of thousands of others.