My experience with Twitter Ads


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1 Response

  1. Thanks for posting this. Exposure is great, but it doesn’t pay the bills. It’s all about sales in the end. I also noticed that your engagement to exposure ratio was quite a bit higher than the benchmark of 1%, which means your ad was better than average. Something broke down in-between the ad engagement and the purchase transaction. Would you do this campaign again using a different strategy, such as directing users straight to the buy link?

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