Five tips to increase your reach on Facebook

Facebook recently announced an update to the Facebook algorithm, which triggered lots of complaints in various places.
One of the most interesting articles (and one of the pieces with the most discussion on this in various places ) was “New Facebook Rules will Sting Entrepreneurs“. What was interesting though was that not everyone actually saw the change as a negative thing – lots of people see their feed being cleaned up and having less spam as a mostly positively thing.   What’s most interesting of all is how various people have reacted to the news – some are very unhappy, some don’t care,  while most seem to think it’s a positive thing.

If you’re looking for ways to fix this, I’ve got five tips for you.

  1. Ensure that as much of the information Facebook allows you to provide is completely filled in. There are various areas you can fill in, but at a minimum, fill in your name, the URL for the item your page is about (you, your book, your business).
  2. Make sure you’re updating regularly, and vary it a bit – posted about your new book? Consider sharing the articles we’re posting here so readers are more informed about what’s going on, share viral images (I’ll explain that in a minute) or other stuff from other authors.  Sharing pre-made covers is a great way to build 
  3. DO NOT COMPLAIN about anything on your page that relates to Amazon/Social media/reviews. Readers run from that sort of thing at best – at worst, you’re opening yourself up to a world of hurt if it goes viral. That’s BAD viral.
  4.  Create viral images via Pinstamatic or other quote generators. They’re really good and they are evergreen for the most part – that is, if someone sees it a day or a year after posting, they might share it.
  5. Keep abreast of Facebook changes and follow their and other’s advice.
  6. *BONUS* Remember first and foremost that social media is *social* not selling. If you make connections with people, they invest in you. If they invest in you, they trust you. And from trust comes sales.

If you follow some or all of these suggestions, you’ll find that your reach slowly increases.  Your aim is to get it up over 15% of your likes – that’s about the median pages can expect at the most – but if you’re not using the page at all, you’ll find it could be only a few people, so anything that improves that is a good thing.

Finally, be realistic. Things change. People ruin things. Other things will update for the better. Don’t turn it into something massively personal, because no one will take you seriously.

What do you think?  Do you have tips to share that people can use to improve their Facebook page reach?


Kai Wilson-Viola writes under various names, and in all genres. Co-founder and webmistress of the IAG site, she writes content on request of members.
She has written several books including the Ten Hour Marketing Plan and 12x12 - tutorials for social media.
When not writing, she can be found maintaining sites, designing themes, managing a charity called the Less than Three foundation, gaming, knitting or reading.

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