The Indie Author’s Quick guide to Facebook (part 1)

Facebook is one of the biggest platforms available to writers, and with all of the options it has,  it’s unsurprising that people find it overwhelming and difficult to understand.
This article will explain the differences between all of the different options, and how to access them.  Part 2 will give you some promotional ideas and support you in all of the different things that you can do.

First up.

PAGES can’t interact with certain places, but they are the most important aspect of Facebook, even WITH the changes.  You can’t act as a page while in groups (you need to use your personal profile – see below), but to all intents and purposes, the rest of Facebook is pretty much interchangeable as a page or personal profile.

Your personal profile

Almost everyone starts on Facebook with a personal profile.  It’s where you can friend people, support people by liking pages, and more.  You can play games, create pages, and join groups.  You can advertise too.

Your personal profile is almost the same as a page – except you have to accept friends instead of liking.  You can only have 5000 friends maximum, and people can report you from trying to friend them, if you add too many people at once. There is a lot of controversy over whether people should be allowed to report you for adding them.

What you can do with your personal profile:

  1. Friend and follow people – pretty self-explanatory this one, you can friend or follow people quite easily on Facebook.  It’s different to liking a page as friends and follows appear in your stream more often, to a different algorithm than Pages.
  2. Join, create and interact on groups – this is a biggie that personal profiles have over pages – you can interact, create and join groups, which means you can do a bit of discussion and learn.
  3. Create and admin pages – you don’t need to be on your personal profile to do it, but it does help.  You can even set the page not to tell anyone who the admins are.
  4. Apps – sort of like games, but sometimes useful, there are a myriad of apps which use Facebook and a myriad of sites you can log into Facebook from.
  5. Play games – admittedly some writers don’t want to do this, but Facebook has some great ‘procrastination tools’.   I personally favour Candy Crush Saga 😉 – unavailable from a page.

What about profiles?  Why can’t I share all the time?

The long and short answer here is you can’t share your links to your profile constantly because it’s just not designed for that.  If you use your profile to promote constantly, people will eventually ignore you.

Next week?  Pages and why they’re important.

Got any questions?  Ask away!

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