Ch-Ch-Changes

To quote Isaac Asimov and Heraclitus – The only constant is change. And there have been a lot of changes in the publishing industry, the most radical of course being the addition of Indie writing and Indie Authors.

e-books EPUB

e-books EPUB (Photo credit: ceslava.com)

Much of that change is due to Mark Coker, founder of Smashwords, who took Indie writing out of vanity press and made it something viable. As a kid I remember having one of the last Woolworths in our town – Woolworth was the Wal-mart of the first three quarters of the last century – but it was succeeded by K-Mart, then WallyWorld and now Target. It’s the manner of things to change. Once Smashwords proved that Indie writing was not just viable but profitable, then Amazon (and more slowly B&N). Then Amazon upped the ante by adding their Select program, and an opportunity to make money from ‘borrows’. Sometimes more than the book itself.

It’s also in the nature of people to fear change. There are the die-hards who swear upon Smashwords and see Mark Coker as the patron saint of Indie writers. (Well, he more or less is… but lets keep things in proportion, okay?) Many swear that Amazon is the great big corporate boogeyman out to rip off all writers. Well, they’re a big corporation out to make a profit – if writers do it for them, they’re good with that.

Now there’s Kobo.

I have to admit, walking away from the security of Amazon and the Select program scares me. I’ve done pretty well there, so I’m a little nervous. My sales there are still good but alterations in the way the algorithms are calculated have definitely had their effect. Moving some of my books to Smashwords and B&N has shown that sales there aren’t what they were last year, so I need to try something else. (And yes, part of that plan is to release more books.) I’m going to take it in baby steps though, and just release a couple through Kobo – which is probably better anyway – and see how they do. I’ll add more if the returns are worth it.

I’m also going to do print. Why you ask, when e-books are increasingly exponentially, and DTB (dead tree books) are slowly fading. Um… note the slowly fading bit. They’re not gone, and I don’t believe they ever will be. They may become a luxury item, something you buy as a gift. Authors may release special signed copies as collectors items. More than that though, they’re still a shrinking 80% of the market.

So why am I doing it – going to Kobo, putting my books out in print?

I’m doing well, but I could be doing  better, I want to be higher in the charts, I want a LOT of people reading my books. Therefore, I need to get my books where LOTS of people can read them. That’s in as many venues as possible. I don’t want someone to look at my book listing and say “I’d really like to read that book but I can’t because…its not in print/not on Nook/not on Kobo, etc.  To do that I have to broaden my horizons and my market. That’s the next step….

Even if it does feel like I stepping into the dark…

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Kai Wilson-Viola writes under various names, and in all genres. Co-founder and webmistress of the IAG site, she writes content on request of members.
She has written several books including the Ten Hour Marketing Plan and 12x12 - tutorials for social media.
When not writing, she can be found maintaining sites, designing themes, managing a charity called the Less than Three foundation, gaming, knitting or reading.

0 thoughts on “Ch-Ch-Changes

  1. I agree, you have to expand your outlets if you’re going to succeed as an indie. I worked with publishers writing small, local histories and I swear I make more in one month with my indie fiction than I made in one year with some of my books. And I ain’t making that much yet.
    I use Smashwords to distribute to Kobo, Sony, Apple, and put my free book on B&N, but I distribute directly to B&N, Amazon, OmniLIt and Google Play. I never used the Amazon Select program because I honestly do better with other outlets. Anything that holds me back, has got to be a bad idea.
    Like you, I’m taking baby steps, but I’m stepping nearly every day in the right direction because I’m indie and I hold the compass.

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