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May 25, 2016 – 8:35 pm | No Comment

We don’t often feature these products on the group blog, but this is one designed for indie authors, and it doesn’t have affiliate links AND you can donate 10% to charity, so we thought we’d see how it went.
Storybundle and HumbleBundle feature products in ‘bundles’ at a significant amount of money off, and if you’re looking to study or intake information, this bundle is a …

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KDP Select and Instafreebie – a caution

February 1, 2017 – 6:30 pm | No Comment

I’ve been talking to people a lot about the new promotional methods out there while we revamp the blog (you’ll notice that all bar a few articles are still up on the site for now – they need updating, to the point that we’re actually setting up some new projects and doing something new for […]

My experience with Twitter Ads

January 9, 2016 – 5:58 pm | One Comment
Site visits

At the end of 2015 I had the idea to experiment with Twitter’s advertisement machine. It’s easy to find: http://ads.twitter.com. You sign in with your twitter account and there’s where you start.
You can set up all kinds of campaigns. I wanted one that got more traffic to my website so I went for that. (You can go into the ads site and look around without …

Pinterest for Writers

December 23, 2015 – 3:38 pm | No Comment
Pinterest

First, remember that Pinterest is not a promotion or sale site, it’s simply another social media site except that it’s geared around pictures. For a writer, a Pinterest page allows readers to get to know the writer as a person, as well as your work. Your goal with Pinterest is to engage readers. So, with that in mind:

Create a Pinterest page for you as a writer. …

***NEW*** Join us for some cool classes!

January 19, 2015 – 5:01 pm | 4 Comments
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This year, the Indie Author Group is launching some classes to support writers.  We’re doing two trial ones in February, which you can read about below, and then if all goes well, we’ll run other classes as needed.  We’re charging under $10 for each class to ensure that people actually take part in the classes, and there will be resources and lessons, chats and a …

New feature – Saturday Stuff to try – Tsu

December 6, 2014 – 8:02 pm | Comments Off on New feature – Saturday Stuff to try – Tsu
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Editor’s note – if you’ve got a ‘stuff to try’ article, we’d love to see it.  Just hit the contact page.  This blog is already distributed to several groups on Facebook for writers, and as I co-founded and look after the blog, the biggest indie writer’s discussion group on Facebook’s blog, Indieauthorgroup.com.   It was […]

Five tips to increase your reach on Facebook

December 2, 2014 – 11:31 pm | Comments Off on Five tips to increase your reach on Facebook

Facebook recently announced an update to the Facebook algorithm, which triggered lots of complaints in various places. One of the most interesting articles (and one of the pieces with the most discussion on this in various places ) was “New Facebook Rules will Sting Entrepreneurs“. What was interesting though was that not everyone actually saw […]

Author Marketing Live! – Part Two

September 10, 2014 – 6:09 pm | 3 Comments

Yes, it really did need two posts! There was a LOT of information! I was getting overwhelmed, so if I misrepresent things, forgive me!
Hunter Boyle spoke about using e-mail to keep in contact with your fans and to build your fan base. He also advocated setting higher expectations, creating e-mail connections with the offer of a freebie. Create a compelling call to action – i.e. …

Author Marketing Live Seminar – Part One

September 10, 2014 – 3:12 pm | No Comment

I’ll be honest, I was half afraid that the seminar would be nothing more than a sales pitch, but it wasn’t. Even the sponsors didn’t promote, which was refreshing. (And made it more likely for someone like me to recommend their services.) The speakers were by and large very informative and sometimes funny. Some of it was more geared toward non-fiction than fiction, but even …

Facebook Traffic – Boost vs Giveaways

May 28, 2014 – 10:00 pm | No Comment
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Many of you, I have seen, post questions regarding Facebook Boosts/Ads, how to use them properly, are they worth it, etc.
I did an experiment using two different forms. Number one was paying $10 to Facebook Ads, number two was offering two $5 Amazon gift cards to fans (again, only $10).
Here is what I came up with:
Experiment One (Using a Facebook Boost)
On 5/13 I paid the …

Pinterest – A picture is worth a thousand words

January 29, 2014 – 3:50 pm | No Comment
Pinterest

A picture is worth a thousand words, especially with Pinterest. This is where having a great cover makes a tremendous difference.  An intriguing cover will draw the interest of Pinterest viewers As with all social media, though, it is social media. It’s not just about promoting your books, but about getting to know you, the author, so you need to post more than just your covers. Post about …